By STEPHANIE STROM NOV. Oprah Winfrey extolled Kiva on her TV show.

Kristof, a columnist for The New York Times, sang its praises. Kristof wrote in a column. Kristof were not making direct loans.

The Straight Dope on Kiva

Thus, the direct person-to-person connection Kiva offered was in fact an illusion. It goes beyond complaints about its transparency to questioning whether the model it relies on is viable and, indeed, whether any organization can fulfill the promise it was making to directly connect people to people.

In the late s, several child sponsorship organizations amended their disclosures after a series of articles in The Chicago Tribune revealed that while they were soliciting money to sponsor a specific needy child, that child was not necessarily receiving the money directly. More recently, charities that ask donors for money to buy a farm animal have added disclaimers to their pitches, stating that money might not buy a cow or a duck but finance broader programs.

Now Kiva is the latest nonprofit group to have to overhaul its explanation of how it works. Kiva is not the only site metatrader 5 forex brokers transparency problems. GlobalGivingwhose Web site allows donors to choose among various projects to support, has raised money for philanthropic projects of three or four profit-making companies, according to Dennis Whittle, its co-founder and chief executive.

Microlending: Do Good, Make Money? - CBS News

After The New York Times raised questions about the issue, Mr. Whittle said in a blog post on The Huffington Post that GlobalGiving was considering whether to tell potential donors when it was raising money for a business rather than a nonprofit. View all New York Times newsletters. The uproar has proven beneficial in an unexpected way.

Shah, who joined Kiva from eBay. A version of this article appears in print on November 9,on Page B6 of the New York edition with the headline: Confusion on Where Money Lent via Kiva Goes. Order Reprints Today's Paper Subscribe.

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