Founded in by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Have you heard of Roku? The first box that brought streaming videos from Netflix Nasdaq: NFLX to the big-screen TV in living rooms across America has only been available online so far, making it kind of tough to stumble across the device if you're not glued to a Web browser.

Yet the device hit its millionth user inriding the coattails of Netflix's 20 million users as well as a portfolio of additional content that includes Amazon. AMZN On Demand and the network-sponsored Hulu Plus service.

That's about to change in a hurry: Roku boxes have just hit store shelves at your local Best Buy NYSE: BBYFry's Electronics, RadioShack NYSE: RSHand even BJ's Wholesale Club NYSE: Putting the gadgets in front of casual consumers is likely to boost sales significantly, as the darn things are a lot cheaper than buying a Blu-ray player just for its online video features.

The closest thing in retail stores so far has been Apple 's Nasdaq: AAPL Apple TV boxes with their similar price tag and feature set, but you can't get those at RadioShack or Fry's and not everyone enjoys the iron-fisted lock-in to the iTunes ecosystem.

More Roku sales should translate into higher consumer awareness of online video services in general and of the Big Three -- Netflix, Hulu, and Amazon -- in particular. I cut my cable and bought a Roku months agoand Buy roku stock really don't miss the hassle of TV schedules. It's not perfect yet, but software updates can work wonders down the line. It's already good enough that I wish I could buy stock in Roku, the company, or at least peruse its financial statements.

Well, if Pandora is going publicthen Roku can't be far behind. Will Roku be the next impulse-buy success story? Add Netflix and Amazon to your Foolish watchlistand you'll be sure to hear all about it. Fool contributor Anders Bylund owns shares of Netflix but holds no other position in any of the companies discussed here.

Is Roku the Next Impulse Buy Phenomenon? -- The Motley Fool

Best Buy is a Motley Fool Inside Value choice. The Fool has written puts on Apple.

Upcoming Roku IPO Will Be A Good Investment In Online Video Streaming

Motley Fool Options has recommended a bull call spread position on Apple. The Fool owns shares of Apple, Best Buy, and RadioShack. Try any of our Foolish newsletter services free for 30 days.

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You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors. Anders Bylund is 1929 stock market crash percent Foolish Technology and Buy roku stock Specialist.

Where the two markets intersect, you'll find his wheelhouse. He has been an official Fool since but a jester all his life. Contains six flavors not found in nature. Believes in coyotes and time as an abstract. Skip to main content The Motley Fool Fool.

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Is Roku the Next Impulse Buy Phenomenon? -- The Motley Fool

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Mar 30, at RSHCQ no change 0. BJ's Wholesale Club, Inc.

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